Facebook as an Election Weapon, From Obama to Trump


The use of Facebook data to target voters has triggered global outrage with the Cambridge Analytica scandal. But the concept is nothing new: Barack Obama made extensive use of the social network in 2008 and stepped up “micro-targeting” in his 2012 re-election effort.

The unauthorized gathering of data on 50 million Facebook users by a British consulting firm that worked for Donald Trump has sparked intense debate on how politicians and marketers — appropriately or not — use such personal information.

But Cambridge Analytica, the firm at the …read more

Via:: Security Week