Cambridge Analytica: Firm at the Heart of Facebook Scandal


By AFP

At the center of a scandal over alleged misuse of Facebook users’ personal data, Cambridge Analytica is a communications firm hired by those behind Donald Trump’s successful US presidential bid.

An affiliate of British firm Strategic Communication Laboratories (SCL), Cambridge Analytica has offices in London, New York, Washington, as well as Brazil and Malaysia.

Here’s the story behind the company using data to fuel political campaigns:

What does Cambridge Analytica do?

The company boasts it can “find your voters and move them to action” through data-driven campaigns and …read more

Via:: Security Week